For years before AI swept the internet, content was created to be just good enough. Companies figured that as long as their content checks all the boxes, their content will rank sufficiently high enough and people will see their articles/blogs/etc. If the content fulfilled a need and was filled with the right amount of keywords, […]
SEO is extremely effective at showing up as an authoritative figure on the SERP results. But how long does it really take, and when do the measurable results start coming in? What is the most important thing to focus on? Stepping back for a moment, one can ask, “What will cause this business to fail?” […]
The clothing retail space is such a common space with many competitors and brands fighting for the attention and business of customers. Finding a way to stand out among all the noise is always on the minds of clothing brands, this is why search engine optimization is so important. Utilizing SEO makes it easier for […]
Blogs are a great way to improve your SEO. It allows your website to add new content on the regular, as well as adding more search terms. A blog helps search engines see that the website is active and that there is relevant information. Websites that are consistently updated with relevant content perform better with […]
In today’s digital world there are so many ways to do search engine optimization, so many different strategies, tip, and tools. I looked up some of the best tools to help a business with their SEO efforts and attempt to make them easier to find on the internet for their potential customers. Here are the […]
I took Content Marketing with Sweet in the fall, and now SEO is helping me to look at content even closer and with a different view. The historical view is that content is king. Old School SEO developed content for digital agents- like Googlebot, Bingbot, and other similar tools. Now, relevance for users trumps it […]
Search engines reward relevance, clarity, and trust, yet since the earliest days of the web, site owners have tried to shortcut that process, “Black hat SEO” is the term for tactics designed only to manipulate ranking algorithms It’s interesting less because it works, not for long anyway, but because it reveals a cat-and-mouse pattern of […]
Taking time to create and organize search personas is a crucial step to successful SEO on a site. According to MarTech.com, “A search persona in SEO is a semi-fictional character that represents a target audience segment, helping to align keyword strategies and content with real search behavior.” These personas are created and based on real […]
INTRODUCTION: Since we have gotten access to the Yoast SEO analysis Yoast Website tools I decided that it may be a good idea to analyze my prior content with Yoast. Since I really want see how I could write more optimiziable content/SEO friendly content. WHAT WAS WRONG AND RIGHT: In my first posts on the […]