Crazy Weather Example Recently we have had some crazy weather events in our area and I would like to highlight some ways in which we can stay informed using keywords. The flooding impacted much of Western Pa, and it has been highlighted in most of of news broadcasts from the city of Pittsburgh. To find […]
Local SEO? Being a small business, especially one with a physical storefront, means a smaller audience. So, it is especially important to get visibility to those potential customers. Local SEO is a strategy that targets your local audience through multiple steps. If you can optimize your site, you will be able to maximize your small […]
The History of Page Rank Page Rank is named after Larry Page, American businessman, internet entrepreneur, and of course co-founder of google. Sergey Brin and Page developed Page Rank in 1996 at Stanford University. These two have had much success, Page Rank being one of the biggest. What is Page Rank Page Rank is an […]
What is Link Bating? Link Baiting is the practice of leveraging authoritative websites in your industry (the most powerful linkers) into sending traffic and links to your site. Yes, it’s a good thing…even though it might give off a different aura. The steps you have to take will require effort, but it will be worth […]
Links are an essential aspect of SEO. Whether you are using inbound or outbound links, incorporating them in your website will be a good way of increasing your SERP spot and gaining new viewers. Below we will cover the basics of links and why they are so important. The Basics Links are a way for […]
How it is set up? Facebook is very confusing to younger audiences even though the younger generations are more tech-savvy. Gen X uses Facebook the most out of every generational group. Gen Z, Gen Alpha, and Millenials use Instagram and TikTok primarily. The Facebook setup seems very clunky to me and not user-friendly. Pros As […]
Finding the right keywords feels a bit like an Easter egg hunt. Only, there’s countless eggs, half of them are rotten, and only a few have prizes inside. Here’s your basic guide of how to look for the right ones. 1. Search potential Just like there’s no point in looking for Easter eggs in off […]
In the vast online realm, pinpointing your target customers might seem like a daunting task. But fear not, for SEO holds the key to unlocking this mystery. Let’s delve into the art of understanding your audience and harnessing the power of keywords to guide your online strategy. Get to Know Your Audience: Understanding your target […]
In the ring of online visibility, SEO is the undisputed champion. But there’s a fierce battle between two contenders: White Hat and Black Hat tactics. Let’s dive into the showdown and see why White Hat SEO reigns supreme while Black Hat tactics end up down for the count. White Hat SEO: The Heroic Approach White […]
Background TikTok is a platform where users can post and interact with short-form videos of special interest, popular trends, and routines are some of TikTok’s genres within the app’s current algorithm. Users can go “viral” with these said genres using certain hashtags/editing styles and posting trendy at certain times. Trends aren’t popular forever and most […]