Search engine optimization is the process of improving a website so it can appear higher in search engine results when people search for information online. It is very important for students to learn about and understand search engine optimization. In college, it is important for marketing, business, entrepreneurship, and computer studies. In future careers […]
Your company’s TikToks are performing great. Lots of views. Lots of reach. But for some reason, your sales haven’t moved. Your content isn’t the problem…
Keywords and good titles are a huge part of ranking high in SEO but the user-friendliness of your website also plays a large part in Google pushing your content or site to the top searches. Google is looking for content that the audience will understand. Navigations should be straightforward. The website should build trust, and […]
With the rise of Artificial Intelligence and AI Optimization, it can be challenging to determine the role it plays in regard to Search Engine Optimization. Is it the same? Is it different? Is one better than the other? It is first very important to understand that yes, they are two different tools This post will […]
When brainstorming a list of keywords that you believe would be great options in your SEO, it would be helpful to know your target audience and what some common shortcut phrases users search. A quick example could be McDonald’s going after the word ‘hamburger’ or ‘french fry’ so that users would be able to navigate […]
We are familiar with search engine optimization (SEO) and how it focuses on traditional search engines like Google or Bing. But with the growth of AI services like ChatGPT, Claude, Gemini and CoPilot, a new optimization technique has risen up. This process is called generative engine optimization (GEO). GEO is a similar process to SEO […]
The basic function and goal of SEO is to align your online site with Google’s algorithm so that it ranks and therefore appears at the top of Google’s search results. While other search engines exist, such as Bing, Yahoo, or Safari, Google dominates the search market overall. This reinforces the importance of understanding SEO and […]
In an age where visibility matters a lot for websites, questions come up about SEO and AI. Can they coexist together? Is one bad for the other? As the digital age continues, businesses have been adapting to make the best possible decisions for their websites. When a website is created through WordPress, it can be […]
Search Engine Optimization (SEO) is a potent tool for students today, especially with the college search process being almost entirely online. Studies have shown that traditional search engines are the most frequently used means of information-seeking at all stages of the college search process, making SEO a necessity for colleges seeking to reach students at […]