Recently, I took the SEO and Social Media writing classes at GCC. When I signed up, I did not realize just how much they would overlap. In SEO, I studied finding keywords, site audits, finding your target audience, and more. I also got multiple certifications in the SEMrush platform. In Social Media Writing, I wrote […]
Have you ever clicked on a link and landed on a 404 error page? Was it helpful to direct you to another page? Did you feel lost in your search journey? Was it themed to the website topic, or was it plain and cold? First, what is a 404 error page? It is a HTTP […]
What are the most ethical… and not as ethical… SEO practices? SEO has evolved greatly over the years. As time has gone on, best SEO tactics have been “optimized,” and now there is differentiation between not-so-ethical and ethical practices. These are referred to as “Black Hat SEO,” which is not ethical, and “White Hat SEO,” […]
Have you ever experienced any sort of health condition or situation? Maybe you entered a quick google search for a doctor to take care of your cold, and the nearest clinic came up on Google. What happens if you have a rare condition that most doctors don’t treat, and need a more specialized doctor? What […]
SEMrush is an incredibly useful tool for the SEO process. It is the is leading platform with some of the most useful modalities for SEO, they say, “every tool, one platform.” For example, you can discover keywords, conduct site audits, monitor your inbound links, track your websites visibility, compare your website with your competitors’, use […]
For a while, people were saying link building was “dead,” but that’s not really true. It’s just changed. Backlinks still matter, but now it’s not just about getting as many links as possible. It’s more about where you’re being mentioned and how often your brand shows up in credible places online. Search engines and even […]
Content vs Keywords Keywords are a very important part of search engine optimization. They have often been the most important aspect of gaining traction from Google’s crawlers. But while keywords still play a vital role, content quality is now a bigger factor in search visibility. Search engines have evolved beyond simply matching phrases and now […]
How Voice Search is Changing SEO As technology continues to evolve, voice search has become a factor influencing search engine optimization. With the ever popular devices like phones and smart assistants, many users now search by voice to chat rather than typing. This difference has introduced new challenges and with those, new opportunities for SEO. […]
What is it? When people think of SEO, they often focus on content creation, keywords and links. While these elements are important, technical SEO plays a major role in determining whether or not a website can perform well in search rankings. Technical SEO is optimizing the backend of a website. This is done through the […]
Some clubs, small businesses, or campus organizations show up higher in search results than others; reviews are a big part of why that is. Search engines love signals that real people trust you, and reviews are one of the strongest signals you can get. If you’re running a club, promoting events, or building a brand, […]