In class, Professor Sweet talked about scalable link earning tactics and how we can apply them to SEO and website building. Scalable link earning tactics are ways to get other websites to link to your website. Here’s a breakdown of what Professor Sweet went over in class.
1. Create original digital assets
Create content that is unique and useful that will people want to share and link to.
2. Conduct interesting interviews
Interview experts or relevant sources to your topic and post the results, often they will choose to share your content or link back to your site.
3. Longtail content distribution
Share your content in smaller, specific places (like niche blogs or forums) so it reaches the right audience.
4. Give a testimonial for a site with relevant content and greater authority
Write a positive review for relevant websites or products, they may feature it with a link back to your site.
5. Republish / post / comment on relevant, viral content from social media platforms
Join conversations around trending topics and share your thoughts. This can bring attention and links to your content.
6. Reverse engineering – competitor links
Look at where your competitors are getting their links from.
7. Find and answer relevant questions
Find and answer questions people are already asking online and link it to helpful content on your site.
8. Maximize your use of video
Create videos and share them on your page. Videos can attract links and more traffic and are great for capturing people’s attention.
9. Unlinked brand mentions
Find places where your brand is mentioned but not linked and ask them to add a link to your site.
10. Link reclamation
Fix or recover links you’ve lost, for example from a page that’s been deleted or a broken link.
11. Broken link building
Find broken links on other relevant websites and suggest your content as a replacement.
12. Create great content + promote it on social media
Post high-quality content and actively share it so more people see it and link to it.
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