SEO Strategies for Lacrosse Websites

Intro:

Sporting goods websites that are Lacrosse specific have a rather tough time in the SEO world. There are often battling with larger, less niche, sporting goods stores for clicks and traffic. Because lacrosse specific stores are niche, they must focus on specific searches and product categories in order to increase traffic and deter consumers from large scale sporting goods companies that typically dominate the space.

Small vs Large retailers:

Unlike major athletic retailers such as Dick’s sporting goods and Nike, Lacrosse companies have a much smaller budget when it comes to SEO. They are in competition with corporations that historically dominate the SEO space when it comes to sporting goods equipment. Lacrosse brands must focus on organic search traffic in order to reach consumers who are actively looking to buy products that are rather specific.

Keywords:

The specific search focus comes into play when consumers search for keywords like “sports equipment,” or “lacrosse gear.” Instead of competing with large retailers over those broad terms, they deter their focus to searching that are position specific, age based, or custom related. Considering lacrosse is a very customizable sport, it pays dividends for smaller companies to focus on the more personable aspects.

The Differentiating Factors:

Another crucial factor to Lacrosse companies’ success is their authority in the online lacrosse community. Not only is lacrosse a very popular sport, but it is also comprised of a tight-knit community that responds very well to people who want to grow the game and be thought leaders. Thought leaders do very well in lacrosse content because there is not much. The market is not saturated enough that it is hard to emerge. In order for companies to succeed in the market they should put major efforts into trustworthy, quality content that informs, entertains, instructs, and ultimately pulls consumers in for a conversion. Combine that with a website that is well optimized and user friendly, a small-scale lacrosse company can have some major success in SEO.