A website is a crucial part of any successful business as it allows customers and users to learn about your brand and form connections with you, your product, and your content. Successful websites can increase brand loyalty and enhance the amount of traffic your site gets, which is optimal for search engine optimization purposes. But […]
COVID-19 is not exactly anyone’s favorite topic of conversation. Yet, it is a shared experience that revolutionized how we view SEO. Here are a few things that changed pre-pandemic to post pandemic in relation to SEO. Increase in Online Shopping SEO became increasingly important during the pandemic due to the influx of online shopping. Many […]
(You Just Got Rickrolled) The Rickroll In the annals of internet culture, few names evoke as much nostalgia and amusement as Rick Astley. The British singer became an overnight sensation in the late 1980s with his hit song “Never Gonna Give You Up,” catapulting him to global fame and earning him a place in music […]
In the labyrinth of the internet, few things are as befuddling to users as encountering a 404 error. You click on a link, eagerly anticipating the promised destination, only to be met with a stark “404 Not Found” message. But fear not, dear readers, for in this post, we’ll shed light on the enigmatic 404 […]
Content is king in SEO. It helps establish the relevance of a page and qualify a site for both pay-per-click and organic results. When you develop content, it needs to be content that is relevant to users first. Be sure not to overuse keywords that are relevant to the user but naturally place them throughout […]
During anyone’s time on the internet, they are likely to come across a 404 error page. These types of pages can come up because of an intentionally or unintentionally deleted or renamed page, the URL was mistyped, or an error in the inbound link taking you to a page that never existed. These pages let […]
A 404 error page is the result of a user requesting a page from an address that does not exist. When this happens, the server returns a 404 HTTP status code. Because status codes are typically invisible to users, servers also show an HTML page with an error message. Often, the error pages are bland […]
Here are some of my takeaways from the content challenge Even though the assignment did not require completing the SEO of the page, it is still very interesting to see how simply creating thorough yet concise content can result in good SEO. Based on the Yoast SEO plugin, just starting with a relevant title, description, […]
A 404 error page may be an inconvenience for the customer, but that doesn’t mean a site can’t use it for their benefit. A site can maximize the users experience, and their 404 error page by creating it to be unique and relevant. Every brand/site has a personality. Showing your site’s personality on a error […]
One good and simple way to get content onto your website is through newsjacking. Newsjacking is the process of injecting your ideas or angles into breaking news, in real-time, to generate media coverage for yourself or your business. People are hungry for different opinions on breaking news or for opinions similar to their own. Below […]