When it comes to SEO and building of your brand or website, oftentimes there are on-site techniques utilize through content. However, to utilize SEO in the most effective way, it may take more than just on-site material, you will have to utilize off-site as well. Through off-site SEO, you can bring others to your site […]
In today’s digital landscape, social media and SEO are more interconnected than ever before. While many businesses (hopefully) focus on their SEO strategies, a significant number still neglect the power of social media. But the truth is, a strong social media presence is essential for boosting your SEO efforts and driving online success. Social Media’s […]
Google’s Search Algorithm rewards websites that put an emphasis on their users. Creating content that satisfies the users should be the main focus for all websites. It’s easy to try to trick the search engine into thinking that your site is more relevant than it is. But will that help you in the end? First, […]
What is a Slug? Is it the slimly gross bug that lives in dead tree stumps? Yes…but the slug we are looking at is not that type of Slug. Slugs in SEO are the last parts of the URL that serves as a unique identifier of the page. Underlined in Purple is the Slug in […]
While doing some more research on SEO, I came across an article that intrigued me. The article was from Practical Ecommerce and was about being able to balance a new term being thrown around called “brand visibility” with SEO. One of the most interesting things in this article were the statistics. The article says, “generative […]
Link Earning in SEO: Coca-Cola’s Creative Campaigns In SEO, link earning means organically attracting backlinks to your site. It requires readability and authority. Coca-Cola is a globally known brand that does this well from their marketing campaigns. They’re known for launching memorable ads that resonate with their target audiences. Campaigns that generate a lot of […]
There are, of course, numerous methods to AI throughout all of the internet with several different methods of its use. There are several key takeaways from research done on the uses of AI around the world. A study that analyzed 200k keywords and analyzed the results of that study to take away what was being […]
Search Engine Optimization is a reletively new field that has exponentially grown in relevance and importance. As this industry continues to grow, it will be reliant on the updates, rules, and guidelines that the various search engines choose to implement. Focusing specifically on Google, there have been several updates that have dramatically changed the playing […]
Black Hat SEO is a set of practices that intend to increase rank in search engines by using tactics that violate that search engine’s terms or are seen as unethical. As SEMrush states, “Black hat SEO are tactics that are used to rank a website that violates search engine guidelines. Black-hat SEO techniques attempt to manipulate […]
After learning about link earning in class, I think the most intriguing thing to me is the idea of “earning” a link. It takes work to get somebody to link to you. It isn’t just give to you or something you can request and be gifted. To build your site with external links you have […]