For this post I read an article on the Semrush website entitled “Link Building For Seo a Guide to the Basics” By Rachel Handley. https://www.semrush.com/blog/link-building/ I thought this article would be relevant because it covers similar material to what we’ve been talking about in class recently. As we learned in class link building or baiting […]
Paid search is a tactic that companies use to increase their web traffic very quickly by paying for their site to be at the top of Google search results. The sites of companies that use paid search are seen before the organic search results but are also clicked on at a much lower rate. Paid […]
When I was trying to find something to write about for this blog, I simply typed in “SEO” to my browser. The first few options on the SERP were SEO tools like SEMrush. The fourth option on the page caught my eye because it was the first one to target the question; “What is SEO?” […]
In web design that pictures you choose are very important. In wordpress you can choose the alt text and this can help you get more keywords. Pictures are often not used to the full potential that they could be. There are backlinks where you can tell where your photos are being spread on the internet. […]
What are Pillar Pages? A pillar page provides a broad overview of a general topic and links to subtopics, professionally called cluster pages, that go into more depth. This structure organizes information logically and helps both crawlers and users understand the content. It also retains site visitors. Pillar pages naturally recommends related articles that may […]
Search engine optimization is a growing concept especially as the digital age continues to develop and evolve. Another tool that is growing with technology is artificial intelligence. When these two are put together they can be great tools to build a business and their online presence. Tools like ChatGPT, Jasper AI, Gemini, and Copilot can […]
Throughout most of their existence, Google has fought against black hat SEO. Multiple Google search updates have intentionally focused on punishing black hat techniques and promoting quality content. Yet black hat techniques are still used. While doing research for my website, custommade.games, I searched for “bingo card generator” on Google. Out of curiosity, I put […]
People often assume that Search Engine Optimization is super complicated and technical, but what many people don’t know is that they are already using SEO without realizing it. Social media is a major part of SEO that isn’t always counted as part of the SEO effort. Social media helps with visibility, traffic, and discoverability. Here […]
When building and optimizing your website, the focus can be forced onto specific sections and made too complex even when you are not trying to. This post reflects upon some common pitfalls that can be made when you are trying to optimize your website. The first in discussion is blocking Google from crawling your website. […]