Creating a persona is about as easy as getting to know someone in real life, its all about how much effort you put into it. Getting to know someone requires spending time with them, learning about their lives, their hobbies, and their motivations. It has to be more than just a business transaction, where you […]
Being a marketing major has continued to push me to think about SEO with marketing efforts in mind and a specific example has come up recently in class. In SEO, we have been discussing the power of search and its significance when it comes to consumers finding websites that offer solutions to their needs. Search […]
During class one day I found myself thinking, “is SEO really needed for a business with a solely local customer base?” I imagined a mom and pop bakery in a small town, that never does advertising, but always has a consistent stream of customers because they’ve been in the business for so long. Do they […]
Being tasked with developing search personas for the type of person that may visit the site I am creating has caused me to think about the importance of knowing your audience. In an article from Search Engine Journal titled “7 Methods To Research & Analyze Your Audience For SEO”, I was able to further investigate […]
Are you looking to start a website? Would you like to reach multitudes of people? How do you find the right people for your content? How do you share your website with them? Keyword research is an important technique that can be extremely beneficial for those who are creating a website. Performing keyword research builds […]
I’ve realized when doing Search Personas for my website project, that it isn’t as easy to find a specific search persona for one specific type of person sometimes. While narrowing down your audience is extremely important toward the beginning of your keyword research, getting TOO narrow can lead you down a rabbit hole to an […]
From Backlinko, Brian Dean wrote 3 important SEO tips for higher ranking. He emphasizes the importance of these tips and how much we need them to have a notable website. In fact, he is so confident in his tips, his site is ranked #1 if you type “best keyword research tools.” First, he says to […]
When researching tips and tricks for Search Engine Optimization one statement in particular caught my eye: The 80/20 Rule. I have heard about it in my retail management class, consumer behavior class and principles of marketing class, so it must be relevant, right? A concept as simple as 20% of efforts drive 80% of results […]
When it comes to SEO, a marketer has more control over onsite optimization than offsite optimization. Once you analyze your website and realize how your website can be improved, it is easy to go in and start testing and making changes to improve your onsite SEO. Some important aspects of onsite optimization are crawlability, usability, […]
Last semester I took Business Ethics, and this class required me to write a paper on an ethical question and find resources to support whether it is ethical or not. Now you may be wondering why I am telling you this; well, a key element in the research process was for me to use keywords […]