In class today, we discussed how Google came to be and what PageRank is. Google is founded by Larry Page and Sergei Brinn. They initially called it “Backrub,” because this would evaluate the backlinks to determine the relevance of a site. Inbound links are essential to crafting a site that is optimized. Link popularity is […]
Weird. You clicked on this article. You shouldn’t try to manipulate people with your content. My headline is an exception of course...
Search engine optimization helps websites appear higher in search results on platforms like Google. People often assume that SEO is only used in tech jobs, but it actually used in many different careers! Here I will show you 12 different jobs that use SEO, including a few that might surprise you. SEO skills are useful […]
I started working on a bingo generator recently for fun. To make it more than just a passion project, I decided to publish it as a web app. If you’re not familiar the terminology, a website is typically information content, whereas a web app has function to it. In the case of my app, you […]
A question I have been thinking about is whether creating good content automatically leads to good SEO. A lot of people say, “Just make great content and the rankings will follow.” While that sounds simple and encouraging, I am not sure it is completely true. Good content usually means clear writing, useful information, and something […]
Mobile Optimization is the process of making sure websites are optimized for mobile devices. Many people use their mobile devices to search different things, but lots of websites are not designed to be used on those mobile devices. The screen sizes and load times are different on mobile devices than the more standard searching devices, […]
When creating a website, sometimes using a little bit of humor can be useful and make people enjoy their experience more. It is one thing that may not be considered when creating a website due to many builders focusing on the format and optimization of the material and not always the user experience. Although the […]
Cloaking in search engine optimization (SEO) is a technique where a website shows different content to search engines than it shows to human visitors. The goal of cloaking is usually to trick search engines into ranking a page higher for certain keywords, even if the actual content shown to users is unrelated or lower quality. […]
Differentiation in the marketplace of ideas is crucial for businesses given the vast number of new ideas being created every day. The Internet allows new ideas to be generated and executed conveniently and efficiently, so in order to keep up with and stand out from competitors, your companies must be differentiated from others. A couple […]
In class, we talked a little bit about humor and Search Engine Optimization. Humor can either attract people or put them off. It can be funny or overbearing, corny or too serious. If done right, it becomes more relatable to the users and makes them want to learn more. So how can you know the […]