Upon the introduction to XML sitemaps in class, I was interested to research more into the topic by reading an article by Search Engine Journal titled “How To Use XML Sitemaps to Boost SEO”. You can find that article here: How To Use XML Sitemaps To Boost SEO. In this blog post, I will detail […]
BLOG POST #10 Here are some tips to create topics for your SEO strategy from HubSpot. From using their tools, people can organize and research topics to provide great content for potential users. However, there are a few basic tips people must follow when creating content. The points I will cover are, to understand topic-based […]
Have you ever been searching for something specific on a website and come to a dead end? Would you rather the dead end be a literal dead end (a boring unhelpful page that leads you nowhere) or a funny joke or comment that encourages you to continue browsing on the website? A custom 404 error […]
Creating a movie these days can cost millions of dollars, and in order to recuperate those losses, a lot of marketing has to be done. I know that I addressed what went wrong in my last blog, but allow me to elaborate from an SEO standpoint what should have been done. Let’s take a look […]
Do you think of SEO and Content Marketing as two completely separate things? Well, they are different things, but they overlap and work together more than you might think! Content Marketing Content marketing is more focused on, well, content and marketing. According to Semrush, content marketing is “the process of planning, creating, and sharing valuable […]
Google Search Console wasn’t always as great as it is now. It has come a long way starting with its creation in 2005. It was originally called Google Webmaster Tools and basically did the same thing that it does today just with a more limited suite of tools. The next big update to Google Search […]
SEO is a great way to drive traffic to a website, but how can website owners tell how effective their SEO efforts are? It doesn’t matter how much time and energy is invested in SEO if the tactics being used are not bringing target users to their website. According to SEMrush, one way website owners […]
As discussed in class, domain names are an important aspect of SEO, as detailed below. As stated by Names Digest. “Your domain name is more than just an online address; it serves as the foundation of your brand’s digital identity. It shapes how your business is perceived, how customers find you, and how search engines rank […]
What exactly are sitemaps? According to Google Search Central, a sitemap is a file where you provide information about pages, videos, and other files on your site, and the relationship between them. The search engine will read this file in order to crawl your site more efficiently. Sitemaps allow search engines to know which pages […]
As we began discussing Web Hosting in class, I wondered to myself, “what did people do before sites like GoDaddy existed? How did they make a website?” Today, it is so easy to log on to GoDaddy or other platforms, and buy a domain name, or to open Wix and WordPress to create a website, […]