I took Content Marketing with Sweet in the fall, and now SEO is helping me to look at content even closer and with a different view. The historical view is that content is king. Old School SEO developed content for digital agents- like Googlebot, Bingbot, and other similar tools. Now, relevance for users trumps it […]
Search engines reward relevance, clarity, and trust, yet since the earliest days of the web, site owners have tried to shortcut that process, “Black hat SEO” is the term for tactics designed only to manipulate ranking algorithms It’s interesting less because it works, not for long anyway, but because it reveals a cat-and-mouse pattern of […]
Taking time to create and organize search personas is a crucial step to successful SEO on a site. According to MarTech.com, “A search persona in SEO is a semi-fictional character that represents a target audience segment, helping to align keyword strategies and content with real search behavior.” These personas are created and based on real […]
INTRODUCTION: Since we have gotten access to the Yoast SEO analysis Yoast Website tools I decided that it may be a good idea to analyze my prior content with Yoast. Since I really want see how I could write more optimiziable content/SEO friendly content. WHAT WAS WRONG AND RIGHT: In my first posts on the […]
Content is the key part that makes an experience on a site memorable for the user. The visuals, the words, the colors, the sounds, whatever it may be, content has the power to speak to the user and connect with them. Have you ever heard the saying “a picture speaks more than a thousand words”? […]
Search engine optimization is important for everyone, not just big companies and tech experts. SEO helps us find sides on the internet every time we search! Understanding SEO is useful in everyday life for most people. Here are 12 real life ways that SEO can be used: Even basic SEO skills can make a huge […]
Keyword optimization is one of the most pivotal aspects of SEO. Relevant and intentional keyword choice is one of the most direct ways to improve search engine optimization and, therefore, resulting in your site ranking higher on the SERP, or the search engine results page. According to ahrefs.com, there are three necessary steps to follow […]