On April 24, 2012, Google released what is called the “Penguin Update”. The purpose of this update was to penalize and halt the promotion of websites that were using black-hat SEO techniques. Before the Penguin update, websites could use keyword-stuffed anchor text, purchasing links, and other dishonest tactics to boost their site and content’s rankings. […]
Google has in the past used a set of guidelines to evaluate the quality of website content. Their original guidelines followed E-A-T, or Expertise, Authoritativeness, and Trustworthiness. Expertise is fairly self explanatory, Google wants to show you content from pages and individuals that know what they are talking about and have skills regarding whatever the […]
To say that technology is constantly improving and evolving would just sound like a broken record, but that’s because it is consistently true. This is absolutely true for SEO, and especially so due to the recent drastic improvements of AI and its accessibility to be implemented in almost endless areas of technology. Just as it […]
Are you curious about what is trending? Do you want to know which celebrity is rising to fame by the hour? Do you wish there were a way to figure out what everyone was searching online? All of those questions can be answered by the invention, Google Trends. Google Trends is a system that measures […]
How and why is it so effective? Amazon has adopted a tactic that has been so effective for many years. When you add something to your Amazon cart you will automatically be reccomened what people who also bought the same thing as you bought. This tactic has gotten the best of me and I have […]
In the ever-evolving realm of digital marketing, crafting compelling blog content is paramount for enhancing Search Engine Optimization (SEO) performance. A successful blog post not only captivates readers but also appeases search engine algorithms, driving organic traffic to your website. Here’s a comprehensive guide on how to write exceptional blog content that resonates with your […]
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone for improving online visibility and driving organic traffic to your website. For WordPress users, harnessing the power of SEO becomes remarkably streamlined with the aid of Yoast, a comprehensive plugin that seamlessly integrates into your content creation process. In this […]
Crazy Weather Example Recently we have had some crazy weather events in our area and I would like to highlight some ways in which we can stay informed using keywords. The flooding impacted much of Western Pa, and it has been highlighted in most of of news broadcasts from the city of Pittsburgh. To find […]
Local SEO? Being a small business, especially one with a physical storefront, means a smaller audience. So, it is especially important to get visibility to those potential customers. Local SEO is a strategy that targets your local audience through multiple steps. If you can optimize your site, you will be able to maximize your small […]
The History of Page Rank Page Rank is named after Larry Page, American businessman, internet entrepreneur, and of course co-founder of google. Sergey Brin and Page developed Page Rank in 1996 at Stanford University. These two have had much success, Page Rank being one of the biggest. What is Page Rank Page Rank is an […]