SEO, or search engine optimization, in its broadest sense, is the process of increasing a website’s visibility and deploying techniques that increase traffic to the site, therefore making it rank higher in search engine results. Within the realm of SEO, however, there are two additional camps. These consist of black hat and white hat SEO. […]
When people first hear the term Search Engine Optimization, they usually imagine something technical with code, algorithms, and people trying to outsmart Google like its chess. Because of that, many beginners misunderstand SEO before they ever actually use it. The easiest way to understand SEO is by defining what it is not.First, SEO is not […]
Introduction I wish that SEO could be one-size-fits-all, but that isn’t the case. Many people will graduate and work for an business that potentially has a national audience and pre-established best practices for SEO. Those that want to work locally and start their own brick and mortar agency will have a different path to walk. […]
One of the most overlooked things in SEO has to be website speed. Everyone seems to be so focused on website layout, keywords, and landing pages, that that completely overlook optimization and load times. When consumers click on a website, they expect it to load quickly. When that doesn’t happen, consumers are far more likely […]
One amazing aspects about the internet is that it enables people with different backgrounds and languages to exchange ideas. With the internet, an American easily can buy a German car or Japanese paper. The internet has expanded business globally, and with multilingual SEO an Italian, who cannot speak english, can purchase an iphone. People find […]
The Rise of Search Internet growth quickly outpaced human indexing efforts, highlighting the need for automated indexing. However, many of the earliest search tools were primitive and did not track any information beyond the website title. This all changed in 1994 when WebCrawler was born. WebCrawler was the first crawler to index entire pages and […]
In class, we recently discussed keywords and their value within research and search. Something I found really interesting is that “keywords” extend to phrases. When we did the exercise in class, I listed different phrases I searched like, “List of businesses in Grove City PA” and “Grove City Chamber of Commerce” and “Businesses near me.” […]
The basic function and goal of SEO is to align your online site with Google’s algorithm so that it ranks and therefore appears at the top of Google’s search results. While other search engines exist, such as Bing, Yahoo, or Safari, Google dominates the search market overall. This reinforces the importance of understanding SEO and […]
In my web design class, the advice sounds the same, have clean layouts, neutral colors, familiar fonts, and minimal distractions. The things people call “visual trust signals,” meaning they help users feel comfortable and confident on a website. However, there are many well-known websites that break these rules entirely and still manage to attract loyal […]