Overview Learning the base knowledge of the google search engine and how it analyzes a website will put you ahead of your competition. Taking a look into crawling, indexing, and serving search result will give you good insight into SEO and what you need to do to optimize that process. Knowing these stages is a […]
In the expansive world of the internet there is a small but powerful tool that is often overlooked. This tool is called a metatag. Their importance is more than most may think. Metatags play a huge role in shaping a website’s ranking, online presence, and visibility. What are MetaTags? “A metatag is a special HTML tag that is […]
What Happened to the Instagram Shop Tab? Firstly, it was added in 2022 as a new way for users to get something new out of the app, and tap into the huge market of Online Shopping. YouTube videos were even posted by shopping creators to see if the algorithm gave them shopping ads that matched […]
Dick’s Sporting Goods has been on the top of their industry for as long as we’ve been around. Their hundreds of stores and array of sporting goods is what customers love about them. Their in-store credibility is why they were able to establish such a massive and successful online presence. Their #1 ranking on many […]
How do you optimize images on your website for SEO and a high-quality user experience? Well, here are some steps: 1. Alt Text Not everyone who visits your website experiences the web completely the same. Some users have sight impairment, and others simply experience loading issues. Alt text offers a verbal (or in the case […]
Overview Knowing our competition in business is very important in optimizing SEO. SEO can not be accomplished properly without knowing our competition because we do not know how to market ourselves differently than other businesses. Business Examples Competition is different in every field of business from “The Best Dog Groomers” in my area to “Cheapest […]
Does SEO confuse you with it’s complexity? Does mastering it sound like an impossible task? Perhaps all you need is a better understanding of how the whole system works. Search Engines What is a Search Engine? First of all, a search engine is basically a big data base (called the index), just like a library. […]
Why is knowing your audience so important when it comes to SEO? Audience is very important because it can determine who will flock to your site and by knowing your audience it’s a good practice to see if you are catering to the right people. If a site is very technologically advanced then someone older […]
Understanding your customers in the business world is very important to developing a marketing strategy. One of the best tools to use to understand your customers is creating customer personas. with customer personas, you can understand your customer’s demographic, interests, motivations, and barriers, and leverage that knowledge to create the perfect marketing strategy. To create […]