What are Zero Click Searches? It seems that clicking through to links and websites is becoming less frequent and needed in some situations. Whether it’s getting an answer, learning quick facts and information, or using conversion calculators, there are many useful features at the top of the SERP (Search Engine Results Page). Another feature that […]
When talking about SEO, we talk a whole lot about Google. But what about other search platforms. And I’m not talking about Bing or Yahoo. I’m talking about what we usually think of as apps: Youtube, Spotify, etc. Because these are also search engines in social media form. And since we’ve been talking about social […]
Every decent SEO professional has heard about link-earning, which is exactly as it sounds: the process of gaining/earning a link to your website from another site because they believe your content is relevant to them. And there are many tactics to boost your link earning, but one stuck out to me personally: HARO (Help A […]
At this point everyone has heard about ChatGPT and other AI technologies that pride themselves on being extremely conversational. You can ask questions as if you were communicating with a real human. So far, Google is not this way. In Google, you type in “coverse shoes with gold eyelets” and get your results. But what […]
Last week, we had a guest in class, Connor Grieb, who is the founder of SEO Vineyard. His company is a Pittsburgh-based SEO business that helps customers “with all your digital marketing needs!” As he was walking us through SEO Vineyard, how it works, and how they advertise, he brought up their blog and mentioned […]
Trends move fast. And often, as it seems, by the time you decide to jump on a trend, it’s already come and gone. But recently, we learned about newsjacking and that idea really got my attention. How can one jump on a trend in time? How can they use trending topics to their advantage? Well, […]
It’s no surprise that blog content has recently been shadowed by video content in the media. Especially with the popularity of Youtube, TikTok, and Instagram Reels, where video content is just as accessible as textual content (if not more accessible on these platforms). But how might this help SEO? And, better yet, how might it […]
Pogo-sticking is something that we do everyday when we are making a Google search. This is something that can make or break your website’s amount of traffic. This is when the user clicks on your site and then they just go back to the SERP and click on a new link because yours was not […]
For years, search has mainly been focused on textual content. But now, with audio/visual forms of content having been introduced, Google is adapting. Google will now be viewing content much like a human: as if it had eyes to see, ears to hear, and a brain to read and comprehend. Google is working to look […]