The website that I reviewed went into immense detail on specific steps on how to create more search-optimized content in order to increase online search traffic. The steps were clear and showed the importance of following the process in order to reach the success of more online traction. With this, it stresses the importance of […]
Google’s Search Generative Experience (SGE) was first introduced in May, 2023 and is changing how users browse the internet and interact with search results. This AI-powered feature scans the Internet in seconds to generate all-encompassing answers to simple queries like “best garden hose.” It is an even faster way to get answers before glancing at […]
What are Zero Click Searches? It seems that clicking through to links and websites is becoming less frequent and needed in some situations. Whether it’s getting an answer, learning quick facts and information, or using conversion calculators, there are many useful features at the top of the SERP (Search Engine Results Page). Another feature that […]
When talking about SEO, we talk a whole lot about Google. But what about other search platforms. And I’m not talking about Bing or Yahoo. I’m talking about what we usually think of as apps: Youtube, Spotify, etc. Because these are also search engines in social media form. And since we’ve been talking about social […]
Every decent SEO professional has heard about link-earning, which is exactly as it sounds: the process of gaining/earning a link to your website from another site because they believe your content is relevant to them. And there are many tactics to boost your link earning, but one stuck out to me personally: HARO (Help A […]
At this point everyone has heard about ChatGPT and other AI technologies that pride themselves on being extremely conversational. You can ask questions as if you were communicating with a real human. So far, Google is not this way. In Google, you type in “coverse shoes with gold eyelets” and get your results. But what […]
Last week, we had a guest in class, Connor Grieb, who is the founder of SEO Vineyard. His company is a Pittsburgh-based SEO business that helps customers “with all your digital marketing needs!” As he was walking us through SEO Vineyard, how it works, and how they advertise, he brought up their blog and mentioned […]