Trends move fast. And often, as it seems, by the time you decide to jump on a trend, it’s already come and gone. But recently, we learned about newsjacking and that idea really got my attention. How can one jump on a trend in time? How can they use trending topics to their advantage? Well, […]
It’s no surprise that blog content has recently been shadowed by video content in the media. Especially with the popularity of Youtube, TikTok, and Instagram Reels, where video content is just as accessible as textual content (if not more accessible on these platforms). But how might this help SEO? And, better yet, how might it […]
Pogo-sticking is something that we do everyday when we are making a Google search. This is something that can make or break your website’s amount of traffic. This is when the user clicks on your site and then they just go back to the SERP and click on a new link because yours was not […]
For years, search has mainly been focused on textual content. But now, with audio/visual forms of content having been introduced, Google is adapting. Google will now be viewing content much like a human: as if it had eyes to see, ears to hear, and a brain to read and comprehend. Google is working to look […]
One major part of staying competitive in search engine optimization is keeping up with your competitors. Analysis of their webpage is a key part in seeing how successful they are. Seeing what they are doing well and what is not working is key in critiquing your own website. Some basic ways to analyze your competitors […]
As we probably all know, mobile site usage has skyrocketed in the past decade. But even now in 2023, when mobile usage seems to be old news, mobile SEO is becoming more important than ever. Now that mobile researching is both easier and quicker than any other kind, it’s critical that our sites are mobile-friendly. […]
You may have heard of “Black Hat SEO,” a term used to describe dishonest SEO practices involving intentionally deceiving the user and search engine for increased views and a higher ranking on Google. You also might think that no one or no company would actually use those types of tactics. Unfortunately, there have been tales […]
With the rise of ChatGPT and Bing AI Chat, more content than ever is being generated via artificial intelligence. And though AI saves a lot of time, Google is not too fond of it as a content creator. In 2023, Google is expected to crack down on AI generated content, and instead favoring (and therefore, […]
One of the big keys to succeeding when you create a new website is making it accessible to web crawlers and users. The goal of website crawling is to go through the entire page and to gather as much information as possible and then record it in an organized manner. There are automated systems, known […]