A redirect is a way to automatically send users and search engines from the URL they requested to another URL. Redirects can be very helpful if you move a page, change a link, or fix broken URLs. Redirects are important because they ensure that the users and search engines are guided to the correct URL […]
Effective Content GoPro is a company that came to mind that makes excellent content and overall is successful with search engine optimization tactics. The content involves quality videos that display the cool uses that users would want their product for. The content is thrilling, engaging, memorable, and unique enough for people to search for them […]
Lets talk about the actual website! I am going to talk about simple things you can do to improve your website for the users. One thing that I think people forget about SEO often is that your website is supposed to be for your consumer. Often times people are greedy and only create their website for search engines, which is actually not […]
In class, we discussed eight different tips to create compelling content. Some of these, we talked about in Content Marketing as well, but number two stood out to me today. The eight tips are as follows… Tip number two discusses differentiation. With this, comes thinking outside of the box to craft unique thoughts and opportunities. […]
Search engine optimization (SEO) has been declared “dead” many times over the past two decades, yet it continues to play a central role in digital marketing. The idea that SEO is dying usually comes from major changes in search technology, algorithm updates, or shifts in how people access information online. However, instead of disappearing, SEO […]
I have an e-commerce website that I was tasked with improving. The company behind it is small, operated by two people. As such, it seems appropriate to know the ins and outs of ecommerce SEO. Step 1: Keyword research As with any SEO, you should start with keyword research. Once you know your target audience, […]
In the 1990s, Search Engine Optimization (SEO) involved mostly keyword stuffing and directory submissions to make it complex and Artificial Intelligence (AI) driven that focused on user intent. It used a lot of high-quality content and focused on Google’s EEAT (experience, expertise, authoritativeness, and trustworthiness). As SEO evolved, it began to shift to moving from […]
One feature Google and other search engines consider when ranking pages is user-friendliness. The goal for page ranking is to show the most helpful websites for consumers, so user-friendly websites are important for SEO. Things to consider: Solutions: Source: How To Make A User-Friendly Website [Expert Guide]
Some people may think to themselves how relevant or helpful blog posts are to the internet these days where AI search results and Google have progressed to their level of excellence. In some cases, this may be true for the typical user, but in reality, data suggests that blog posts continue to demonstrate their importance […]
When practicing search engine optimization, you’ll often hear how important keywords are. One keyword can target many different search intents. One keyword can actually help reach different kinds of searches. Understanding keywords and search intents is vital for bringing more people to your website or blog. A keyword is a word or phrase that people […]