Search Engine Optimization and digital marketing are two different things; however, they share some of the same properties. SEO works to boost engagement and awareness about a brand or organization and digital marketing does the exact same thing. They both share the same platform being the internet and working in the digital space to promote […]
For my project in this class I chose to work with a local non-profit organization All Good Things, where I volunteer. I have already begun doing research on how I can optimize the site I will build. Their current website is a Facebook for business profile which through their own efforts has decent optimization and […]
I am currently working on creating a new website for a business located outside of State College, PA called Wildlife for Everyone. They are a business that keeps track of and makes activities for many parks and other wildlife preserves throughout Centre County, PA. Your web presence shows a lot in the modern era, and […]
Traditionally, people believe that search engine optimization is only connected to key words, but there is another very important thing (among others) that affects a website’s SEO, and that’s design. A website’s design can make or break its performance, and while that is obvious from a personal-experience perspective, it can be difficult to realize that […]
Ensuring that your website has a high ranking is very important to increase traffic on your website. Your website can be everything a consumer needs and wants to see but it may as well be nonexistent if you are not highly ranked and do not appear on the first page of google search results. There […]
What is SEO? Search Engine Optimization (SEO) is a process of perfecting a website’s setup in order to increase traffic to the site to either drive awareness or sales depending on the business model. There are lots of elements that go into SEO. Links are crucial as it is one of the main criteria for […]
My family owns a business in town. It is called Battery Warehouse Plus. We sell a variety of batteries from watch batteries to car batteries to AA and everything in between. My dad has owned this business since I was little. We currently have a website, but it is not great. In the fall, during […]
I watched Matt Diamante’s video “5 SEO Content Writing Mistakes That Are Killing Your Rankings.” In this video, he discussed the top 5 mistakes he sees people make in content writing that kill the optimization if their site. I will be sharing the top 3 I found most interesting. #1 Content from Scratch Many bloggers […]
Introduction The internet is young and search engines even younger. This leaves a period of time in internet history where people did not have access to search engines to conveniently search the web as we do today. Yet people still used the internet, so let us explore how online resources were found before search engines. […]