Search engine optimization includes a wide variety of things and tools to make a page rank higher in the search engine results page (SERP), tools like keywords, linking, and rich content are so important to optimizing a page. However, one of the more overlooked pieces of search engine optimization is the use of images. Images […]
One of the biggest pieces of search engine optimization is keyword research. This is where businesses can target users’ interest and find the content that will bring people to the site. Finding and selecting the best keywords that relate to the business can be a helpful guide for people navigating the site. Keywords help catch […]
I hate the user, and so do you. If your goal is to achieve the absolute lowest possible ranking on SEO, you must fully commit to chaos. Start by ignoring your audience entirely. Who are they? Doesn’t matter. Write content that answers no questions, solves no problems, and ideally confuses anyone unfortunate enough to read […]
Even though AI has been growing rapidly over the past couple of years, there is still a resistance from some people to use it for research or daily inquiries. Although there is some validity to this reluctance to use AI, there are many uses for it especially when it involves SEO. AI can first be […]
When I was younger, I dreamed about opening my own cafe one day. (and still do, to be honest…imagine being able to entirely design your own brand!) It would be more than just a coffee shop, offering a concept and experience that is not easily replicated. However, local cafes in my area are either places […]
One of the most common mistakes is placing too much emphasis on keywords. While keywords are certainly important, overusing them or intentionally stuffing them into content can compromise readability and harm search rankings. Nowadays, search engines prioritize content that is clear, natural, and genuinely useful to users. This underscores the importance of focusing on the […]
Many believe that AI is soon coming for their jobs, but how true is this for the SEO industry? Can LLMs really replace a Pro SEOer? This is a question that I was thinking about while choosing my topic for this week’s blog post, and I chose to explore it more. In order to gain […]
Anna Busalacchi came and spoke to us in SEO about her work with Corkboard Concepts. Anna works for Corkboard Concepts, and they are a SEO company. They work to optimize client’s websites and curate media that appeals to the user and the SE. This content that is created needs to be of quality and not […]
For this post I read an article on the Semrush website entitled “Link Building For Seo a Guide to the Basics” By Rachel Handley. https://www.semrush.com/blog/link-building/ I thought this article would be relevant because it covers similar material to what we’ve been talking about in class recently. As we learned in class link building or baiting […]
Paid search is a tactic that companies use to increase their web traffic very quickly by paying for their site to be at the top of Google search results. The sites of companies that use paid search are seen before the organic search results but are also clicked on at a much lower rate. Paid […]