As the digital and AI world grows, SEO changes. SEO will never go away, but it has to adjust to the new age. AI overviews and AI mode continue to grow and take over SERPs, and Google does not seem to be slowing it down. It has been shown as well that the overviews are […]
Many SEO tactics that have worked in the past are now ineffective in ranking higher in search results, especially with growing AI platforms and tools. Blogging, however, remains a great option to incorporate into your website to help with your SEO performance. So how does blogging help SEO? First, blogging is a great way to […]
For years before AI swept the internet, content was created to be just good enough. Companies figured that as long as their content checks all the boxes, their content will rank sufficiently high enough and people will see their articles/blogs/etc. If the content fulfilled a need and was filled with the right amount of keywords, […]
Human beings are inherently curious creatures. God intentionally made us with an intrinsic desire to learn, discover, and create. The web has provided a way for our thirst for knowledge to be quenched. While the obvious advantage of the web is that it acts as a way for us to gain useful information, there are […]
SEO is extremely effective at showing up as an authoritative figure on the SERP results. But how long does it really take, and when do the measurable results start coming in? What is the most important thing to focus on? Stepping back for a moment, one can ask, “What will cause this business to fail?” […]
For our semester project in SEO, I am working to improve a site for my boyfriend’s mom. She owns a soap company out of her home and creates various scented soap, shampoo, and conditioner bars. I was originally interested in it because the website itself is not optimized for web users. If anything, it functions […]
The clothing retail space is such a common space with many competitors and brands fighting for the attention and business of customers. Finding a way to stand out among all the noise is always on the minds of clothing brands, this is why search engine optimization is so important. Utilizing SEO makes it easier for […]
In the digital world, visibility is everything. Millions of websites compete for attention on search engines every day, all striving to reach the right audience. While SEO is often seen as a technical strategy involving keywords and algorithms, its true power lies in understanding people. Because people are shaped by culture, values, and social behavior, […]
In one of the midterm readings, Professor Sweet assigned a reading about Google’s spam policies. I found this specific article very interesting and insightful. So, I wrote down all of the terms the article referred to and an easy definition to make more sense, and I would like to share them with you! I hope […]
In search engine optimization, there are many factors that play into having a successful website. One of which is keywords, and understanding keywords can really drive good user traffic to a site and satisfy the target audience you were aiming to satisfy in the first place. Solid keyword research brings many benefits, some of […]