Content creation is such an important part of search engine optimization. It drives everything about SEO, it essentially the heart of it. If a business doesn’t have good content on their pages and sites there is no real reason for using other search engine optimization tactics. Without good content that is focused on the business’ […]
Search Volume Nike is a great example of a company who has been successful with their search engine optimization efforts. Using SEMRush, I did some looking into their search volume and it is wild. Globally, they generate over 21.2 million searches. Keep in mind that’s global, over 2.7 million of those searches originate from the […]
A crucial part in growing your online presence is creating effective and unique content. Content needs to have a goal in mind. As for creating SEO-friendly content, a recent blog post entitled SEO-friendly content outlines ways to create content. So to gain a better understanding of content in that sense, I would suggest checking that […]
Web hosting sites often throw around the term Top Level Domain (TLD). Not many know what that acronym means, but knowing about and choosing the right one can be vital for determining how well your site ranks on search engines. You might be asking, “What is a Top Level Domain?” A TLD is the phrase […]
PageRank is a Google algorithm used to assess a webpage’s quality based on the quantity and quality of the links pointing to it. This algorithm treats links as votes; pages that receive more high-quality links are deemed more important and are more likely to rank higher in search results. The primary objective of PageRank is […]
For this post I looked at an article in the Semrush blog https://www.semrush.com/blog/link-bait/ about link baiting. I thought the concept of link baiting in class was really interesting as it sounds like a very negative thing but it’s actually quite a useful website tool and not as nefarious as it would sound. There were some […]
In class today, we learned about backlinks. We talked about how you have to work to get credible ones and that you should not pay for linking. But…what are some practical things we can do to secure backlinks? (Information presented here was acquired from How to Get Backlinks in 2026: 10 Tactics That Actually Work). […]
Google search engines rank pages on things such as high quality content, relevance, and context. Seo has revolved from the old days of keyword stuffing and forcing random words to be in the content. Where now it’s good to have keywords but have them strategically in places that make sense, do not force them. Remember you content is for people over search engines. Place the […]
Today in class Professor Sweet asked the question, “What is Link baiting is…?”. Links are one of the best ways to leverage authoritative websites in your industry. Links are the most powerful providers in SEO of sending traffic to your site. It is also important that you create compelling content that others want to link […]
Editors are collaborative partners, not adversaries, who strengthen an author’s unique voice rather than destroying it. Contrary to popular belief, they do much more than fix commas, and hiring one is a crucial investment, not a sign of failure. Editors refine structure, enhance flow, and protect authors from embarrassing, public mistakes. Here are 10 common […]