Every brand has a personality, which is what sets them apart from the competition. People are more likely to buy from a business with a brand personality similar to their own. So, when considering SEO, integration of that personality throughout the content should be considered. What words would that type of person use? What layout […]
Prior to taking this class, I had never thought twice about why the contents of an error page are so important. Ending up on an error page was always frustrating, but the rise of funny and engaging error pages is a great way to differentiate yourself- that is a custom 404 page! I was able […]
SEO is only as good as it’s weakest link. You can have all the keywords and content in the world, but if you’re lacking in uniqueness, your site will fall into the realm of mediocrity. Every bit of the website needs to be able to work into itself and bring other pages up with each […]
According to Moz.com, there are a number of top search engine optimization ranking factors. These top strategies include producing quality content, backlinks and inbound links, technical SEO, relevant and natural use of search terms, user experience, social signals, brand signals, and many more. In this post, we are going to talk about technical SEO. Technical […]
Starbucks is one of the most successful international businesses in the world. They have over 32,000 stores across the world and are found in just under 90 countries. Through their delicious coffee, pastries and good customer service, Starbucks continues to maintain their consistent customer base. While their coffee and pastries are delicious and unique and […]
When it comes to ranking well on Google, having great content isn’t enough—your website’s technical health plays a big role, too. Website errors can quietly drag down your SEO, making it harder for users (and search engines) to find you. Here are a few common culprits: 404 Errors (Page Not Found)When a visitor (or Googlebot) […]
For many homesteaders, e-commerce websites are a crucial step in expanding their market. Search optimization, however, typically takes a backseat. Homesteaders who want to sell products online should follow these guidelines for SEO. The primary rule is to optimize for local SEO. When homesteads try to sell to corporate buyers or enter a wider market, […]
Have you every been getting ready for a big road trip and you have your phone out trying to figure out what directions you take, but the place you put in the directions doesn’t seem to exist. You keep searching and the location does not pop-up on your google maps. The reason it doesn’t pop […]
Choosing the right domain name can be very beneficial in terms of search engine optimization and optimizing your website to increase ranking. Your domain name is what identifies your website and tells the visitors what type of services you provide, or what they are going to find on your site. Figuring out what domain name […]
Social media is a general term with various platform options such as Instagram, Facebook, LinkedIn, and more but these platforms have a huge impact on SEO. The usage of social media can shape an audiences perception of a company. It’s the ability to personalize and have a “voice” as a company that connects a consumer […]