Keywords. Search Engine Optimization. Meta tags. We hear so much of this search engine lingo, but what does it actually all mean? Let’s break it down. Keywords are one of the most important parts of search engine optimization, these are the words that people tend to type into a search engine when they are looking […]
In class, we discussed Meta Tags. These are tags that tell about the page. Title tags are similar to these, but are known as “Page Title Elements.” This is what is shown on the SERP (search engine results page). Sweet began to recommend some tips for optimizing the title tags. But first, why is this […]
SEO, or search engine optimization, in its broadest sense, is the process of increasing a website’s visibility and deploying techniques that increase traffic to the site, therefore making it rank higher in search engine results. Within the realm of SEO, however, there are two additional camps. These consist of black hat and white hat SEO. […]
When people first hear the term Search Engine Optimization, they usually imagine something technical with code, algorithms, and people trying to outsmart Google like its chess. Because of that, many beginners misunderstand SEO before they ever actually use it. The easiest way to understand SEO is by defining what it is not.First, SEO is not […]
Introduction I wish that SEO could be one-size-fits-all, but that isn’t the case. Many people will graduate and work for an business that potentially has a national audience and pre-established best practices for SEO. Those that want to work locally and start their own brick and mortar agency will have a different path to walk. […]
One of the most overlooked things in SEO has to be website speed. Everyone seems to be so focused on website layout, keywords, and landing pages, that that completely overlook optimization and load times. When consumers click on a website, they expect it to load quickly. When that doesn’t happen, consumers are far more likely […]
One amazing aspects about the internet is that it enables people with different backgrounds and languages to exchange ideas. With the internet, an American easily can buy a German car or Japanese paper. The internet has expanded business globally, and with multilingual SEO an Italian, who cannot speak english, can purchase an iphone. People find […]
The Rise of Search Internet growth quickly outpaced human indexing efforts, highlighting the need for automated indexing. However, many of the earliest search tools were primitive and did not track any information beyond the website title. This all changed in 1994 when WebCrawler was born. WebCrawler was the first crawler to index entire pages and […]