In the process of working for my internship and for the class, I’ve been messing around with the Semrush tool. Along with it, it has introduced me to whole new ideas of how to research for SEO and has eased the process of it. I will go through the main functions I have experienced so far.
One of the first functions is the Domain Overview tab which entails:
Get a complete analysis
- •Get a full overview of a domain and its online visibility
- •Analyze a domain’s growth trend over time
- •See the markets where a domain has the leading representation
- •Discover the topics and keywords that bring organic and paid search traffic to a domain
Compare Domains
- •Save time spent on summary analysis. Compare up to five competitors within one report
- •Uncover and analyze the key metrics either for a specific country or globally: organic search traffic, paid search traffic, and number of backlinks
- •Choose domain type: root domain, subdomain, subfolder
Growth Report
- •Save time on reporting by getting the key data on a domain’s growth trend in one place
- •Evaluate a domain’s progress for organic traffic, paid traffic, and backlinks for a specific period: three months, a quarter, 6 months, a season, or 1 year
- •Easily export the report to xls or csv
Having an easier time understanding the overfunction of your website is a very useful tool in the SEO process.
The next tab of importance would be the Keyword Research which does:
SERP Analysis
Benchmark your SEO competition using key metrics on the results page, including:
- SERP Features
- Authority Scores
- Referring Domains
- Backlinks
- Search Traffic
Local Keyword Metrics
Evaluate the local demand for your target keyword in any specific city. Create a location-specific target keyword list and execute more effective local SEO campaigns.
Explore Keyword Suggestions
Find hidden keyword opportunities in our database that help you plan the most thorough and effective SEO campaigns.
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