Integration of paid and organic search

Organic SEO vs Paid Search are two ways to drive consumer to your website. Paid search is making paid ads on search engines; The ads increase attractive to the website. With paid search it allows websites to get a guaranteed stream of consumer on search for the same type of products. The only kicker is that it can be very costly. Organic SEO is doing this concept of the practice but in an inexpensive way. Value added from organic SEO usually comes from finding primary key words.

Websites usually want to integrate both paid and organic SEO. This improves the chances for consumers to click on their business sites. Performing organic search metrics takes more time but gains better conversion rates than paid search.

In class today I searched for key words phrases that would increase the ranking on the SERP. I put this in Chat GPT, “I am building a website for a Kelly Lagaras Art, she makes local art in Annapolis, Maryland. I am interested in reaching target market who values luxury fine art and would like to commission art. Possibly designers who are searching for painting to decorate luxury homes. Give me 50 search phrases that the target audience might use to identify artist or art that they would buy.” My favorite searches were “Fine art in Annapolis, MD, Custom paintings in Annapolis MD, Landscape Local Art, Art for (any space in the home, ex: Kitchen, Bathroom, Bedroom, Foyer). In this process of searching for keywords, I learned how well you must know your target audience to find the right words. Whether they want convenience, a certain style or scene, certain price, certain color schemes or what area their in.

I think it would be good for my mom to have a page dedicated to working B2B and a page dedicated for B2C. To identify the focus of her company and dedicate time for optimizing that target audience resources.