My First Blog post had to do with the “what” of SEO. This is a crash course on who uses and benefits from SEO. The keyword here is “persona”. What are the personas of people interacting with your site? The necessary steps here are to first: brainstorm a quick list of prospective users, then to divide them into main groups and sub groups, and finally you can consider these as your rough personas. Two important things to take into account while trying to understand and prepare for personas interacting with your site are their pains and gains. Why do people search? First, so that they can remedy a “pain”. Things like needs, fears, frustrations, challenges, etc. are all reasons that people hop on the internet and look for remedies. Likewise, things like hopes, goals, wants, opportunities, and the seeking of profit are reasons that people use to look for a gain.
When entering SEO, there are endless questions that one must ask while considering their personas. A few of these are “What are THEIR internet habits like?” “Where do they spend time online?” What motivates them to think about connecting with a company like yours?” All of these point to one main objective: Understand WHO is searching for your site. This is absolutely crucial to successful SEO.
3 Responses
Nice post! Similar to what I talked about in mine 🙂
Great point that SEO is really about understanding the people behind the searches, not just the rankings.
This is a great post! I really like how you emphasized the importance of knowing your target audience and the role that plays in SEO. You raised a lot of good preliminary questions that are important to consider in the world of SEO.