Almost 60% of all content today is AI-generated.
And 50% of readers can spot it.
When they do, they often label those brands as impersonal and untrustworthy—exactly the impression you don’t want to leave with your audience.
Learn what not to do with your business as AI becomes the new norm.
In This Post:
The Problem With AI
Just as readers can distinguish one author’s writing style from another, many people can recognize the easily identifiable “personality” of AI-generated content—whether written, visual, or audio.
Sure, AI can suggest hashtags and even SEO-optimized headline ideas. But when you rely on it too heavily, it’s no longer your brand voice speaking. You’re letting AI speak for you.
Remember: you know your business best. Don’t let AI do the talking on your behalf.
What You Can Do
Be cautious when using AI, especially for SEO. Take a lesson from Coca-Cola: audiences react negatively when they detect even subtle AI use in branded content.
Search engines favor original, human language. From an SEO standpoint, creating genuinely human content is safer and smarter.
Many people worry that AI will replace jobs, but AI can only generate what it has learned from humans. True originality is beyond its reach.
Use AI as a tool for inspiration, not a replacement. Let your creativity push the boundaries of your business.
Optimize your SEO by being you.
Using AI Without Losing Your Voice
AI is especially great as a tool for brainstorming, research, and ideation. It can help you think faster and uncover insights, but the final voice, message, and creativity should always be yours.
Below are AI prompts designed to support your SEO efforts without replacing your brand voice.
AI Prompts for SEO Research:
- “Review this website: [insert your website URL]. What are five pain points this business likely helps solve for its customers?”
- “What high-intent keywords are commonly used in the [your industry] space?”
- “For the keyword ‘[keyword],’ what is the primary search intent (informational, commercial, or transactional)?”
- “What topics are competitors in the [your industry] space ranking for that this website may be missing?”
- “What phrases or questions would potential customers search when they’re experiencing [specific problem]?”
- “Suggest blog topic ideas for a [your industry] business”
Final Takeaway
The most important takeaway from this article is to use AI as a tool while ensuring your content reflects your own original ideas. In the end, that is what your audience wants most.
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3 Responses
This is amazing! With the increase in AI, people are getting majorly confused. AI only uses what is already there, so technically humans wrote it first. But now that AI is taking over, common phrases like “if you have any questions or concerns please feel free to reach out to me” are being flagged as AI!
I think this is a great and timely post! I think that AI is such a prominent thing in our society today that it is something that should really be taken into consideration when talking about search engine optimization. I think it can be used as a helpful tool but also can be too much.
I think the formatting of this blog post is great. Very creative and well done! I like the examples you included also. They are very useful in illustrating your points.