Using Infographics for SEO

Among the countless ways to improve a website’s SEO, one unique way to increase a website’s SEO is to use infographics.

Info on infographics

Infographics use a combination of words, icons, illustrations, or diagrams to effectively convey complex ideas or data. Companies will use them because they layout lots of information in a visually pleasing yet effective way. Furthermore, good infographics can reinforce brand identity.

Infographics are very eye-catching and when people see them, they usually think it’s a cool poster. They, however, are more than just a cool poster summarizing points. They drive traffic to websites and increase a company’s SEO.

How Infographics Improve SEO

1. Increases organic backlinks: helpful infographics often can be backlinked to other sites, which promotes the website and improves authority.
2. Image SEO: Although Infographics use text to convey points, they are still images and are including in the Image search engines. Content creators can optimize the graphic to improve Image SEO (alt text, file names, image captions).
3. Shareability: The nature of the media allows information to be easier shared. They are easier to share on social media, increasing site traffic and improving organic search.
4. Engagement: Their visual appeal encourages vistors to engage with the content.
5. Decreases bounce rate: The graphic breaks down dense information into easier consumable pieces allowing for viewers to find the answer easier, which reduces bounce rate.

Tips

• Consider using a vertical format for easier mobile browsing.
• For more information about using alt text check out About Alt Text.
• Promote on Social Media (Instagram, Pinterest, Facebook, etc.).
• Submit Infographic to infographic directories.
• Choose topics wisely: No matter how good the infographic looks, the content is what drives SEO.

Example

Below is an infographic about creating infographics. Clearly, it is eye catching and simple to understand. The vertical format makes it easy to view on phones as well. Finally, it includes the source in the graphic, which means viewers can easily backlink.

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