SEO stratagists have used blogging as a way to increase visibility and expand audiences for years. Writers used to keyword stuff articles, and mention keywords every sentence in an attempt to boost their page rankings. Stratagists now generally accept keyword stuffing as ineffective, but still utilize blogs to improve SEO.
The most strategic method to improve SEO with a blog is to use topic clustering. Clustering uses one general pillar page which links to other topic posts. For example, a teashop might want to sell tea sets and use the idea of “tea ceremonies” as a pillar page to link the topic clusters. The clusters could be about types of tea ceremonies around the world like in China, Japan, Korea, Morocco, England, etc. These topics could easily cover common keywords associated with tea, such as “matcha”, “tea snacks”, “tea pot”, “tea pets”, etc. At the end of the page, the writer could attach more relevant articles improving a search engines understanding of the overall website. By using topic clustering, websites are strategically blogging in a structured way. Furthermore, this method is more helpful for readers and more likely to decrease bounce rate.
Tips for Blogging
- Keyword research to find effective clusters: use SEO tools to find popular searched terms and try find a connection between keywords.
- Unique content: write up-to-date content and avoid writing similar content as your competitors to help readers differentiate between the websites.
- Photos: use quality photos to stand out while creating organic backlinks through image search (make sure to write alt text).
- Links: include internal links of topic clusters and invest in link outreach.
Resources
- For more ways to decrease bounce rate, read Using Infographics for SEO.
- To learn how to make quality alt text checkout About Alt Text.
- Boost your SEO by learning about SEO Backlink Strategies.
- Increase your audience internationally through Multilingual SEO.
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