Ways to Make and Protect Website Content: Class Discussion

In class today Professor Sweet talked about making content for users, not SEO. First, he talked about the Don’ts you want to avoid like; Sneaky Redirects, “Thin” Pages, Spam and just SEO content. For Redirects, Sweet showed us a website that makes the redirect process ethical for sites who want to redirect their users for their best interest. It was called cPanel. Thin pages refer to empty affiliate pages made to drive traffic to the website but do not offer value to the user. Sweet mentioned generated spam that is not for users to drive value. It is annoying to the users and decreases their likelihood of causing distrust and bad expressions to form within the individual and whoever they tell.
Then Professor Sweet mentioned rules for strategic and user driven content. Create content that is focused on the user and what is driving their search. Identify the problem and help them solve it. Sweet encouraged us to seek content that differentiates us from our competitors. What is unique or stands out in the crowd about your company. Go into depth about goals, passions, storytelling, pain, truth, redemption. What do consumers really need. Especially focusing on my mom’s art, what our audiences’ deepest passions are. The product does say something about their personality, attitude and desires of the type of desire they are willing to spend on. The product is so specific that every need could be different, it is not like gum at the convenience of the grocery store line. To buy original fine art, you must be committed. Theres a deeper meaning behind these types of purchases.
I like what Professor Sweet said about change. To understand what the consumer is trying to change about their circumstance or themselves when they buy your product is key to know what direction of content you should exceed to.