I started working on a bingo generator recently for fun. To make it more than just a passion project, I decided to publish it as a web app. If you’re not familiar the terminology, a website is typically information content, whereas a web app has function to it. In the case of my app, you can create bingo cards. Since I was publishing my app on the web, I had to consider the SEO. If I truly wanted people to discover and use it, I couldn’t leave it as only a bingo generator, it needed content.
Optimizing My Web App
SEO for web apps works the same as SEO for any other site. What I needed was content. For generators such as mine, tutorials, use cases, and FAQs were recommended. As such, I added all of those things to the main page for the bingo generator. Before the list of all your bingo cards, I added a little info section on how the generator works. After the generator was a quick tutorial, then some potential use cases, followed by some FAQs.
Improving Technical SEO
Then there is the technical side of things. For starters, the app should be mobile friendly. Since I did not initially design the bingo card with mobile in mind, I needed to redesign it so that it looked good on all devices. The other major technical aspect is performance. Performance is an ongoing issue that cannot be fixed in on step like mobile friendliness can. I must always be aware of performance tradeoffs and constantly searching for ways to make the website faster.
Creating Content
Finally, there is content marketing. Creating blog posts and guides is a great way to target more keywords and drive traffic to my specific tool. While I have not quite started on this, I have some plans for it. I would like to create template bingo cards for specific use cases, such as roadtrip bingo, Minecraft bingo, license plate bingo, and the elusive annual bingo cards (coming 2027). With these templates, I can create blog posts providing suggestions on how to play, along with a button to create a new bingo card using the template.
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