For this post I looked at an article in the Semrush blog https://www.semrush.com/blog/link-bait/ about link baiting. I thought the concept of link baiting in class was really interesting as it sounds like a very negative thing but it’s actually quite a useful website tool and not as nefarious as it would sound. There were some key insights in the article I thought were really interesting one of them was creating content designed to inform. The authors then mentioned a particular blog about airline miles that people use as a consistent reference which earns it a lot of backlinks. There were also mentions of Semrush’s own pages which are commonly linked to as references for how websites rank on the Internet. I think one of the key insights though of link fading is to create content that is engaging in some way whether that be more clickbaity like quizzes, controversy, or personality tests or more useful information like the aforementioned airline miles ranking. Second the content must be something other users want to link. An example being news articles as other news sources were linked to them creating a logical network of links between news companies and platforms. T
I did think it was interesting that stem rush put less of an emphasis on directly related websites since for example their own page tracker is back linked by many sources not all of which are directly related to search engine optimization but all of which they seem to feel improve its ranking and thus their own websites ranking. I would be interested to know If being linked to by a high authority page that is not directly related to the website’s content influences the ranking more than being linked to by a less highly ranked website that is directly linked to the topic of the website.
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