SEO; A Search

When I was trying to find something to write about for this blog, I simply typed in “SEO” to my browser. The first few options on the SERP were SEO tools like SEMrush. The fourth option on the page caught my eye because it was the first one to target the question; “What is SEO?” The full title tag was “What is SEO? Search Engine Optimization – Moz.” Since I was looking for a blog/informational site rather than an SEO tool, this is the link I chose to click on.

I began to scroll through the site I found and saw that it is very informative and helpful to someone just learning about SEO. It breaks things down very simply and has a lot of PRODUCTIVE links to some other pages on their site, designed to keep people scrolling and clicking on their site-but not in a crazy, manipulative way, just in a way that this site was designed very well and is extremely authoritative. There were also many images included in the main page, which I’m sure had alt text on the back end. Moz also had great…”ads?” running through their site. It wasn’t click-baity ads for other companies, though. It was low-stimulation ads for their own services. How smart!

I could definitely tell that this page was created by some SEO professionals, which is good…considering that is what this company does…but that’s somewhat besides the point. I thought it was cool that this company took the authoritative/informative approach to answering my search term of “SEO.” While I do like SEMrush as a tool, it is frustrating how difficult it can be to access/find some of their blog posts about SEO. I liked that Moz has theirs free and accessible while still trying to gain business through linking, ads, and authority!