Many assume SEO is too “high tech” and is not worth investing in. The Google algorithm might look way too complicated to understand. You might think that you need a sophisticated strategy. However, it is something that every business should consider. With a simple strategy, there are proven positive results. In order to be ranked high in Google search results, your business needs to be seen as the first within its group and you have to publish what people are looking for. Make sure what you write within your website matches what your business is about, then Google can understand the industry of your business. Accurately describe what your business is about on your title page of the website. Writing blog posts consistently can also create more traffic to your website and will strengthen your online presence in the niche your business is in. The more you have on your website, the more Google can understand you and correctly add your website to its algorithm. And, with more detail within the website, the more customers can get to know you and see what your company is all about. SEO may seem extra and unnecessary for your business, and it might take extra time and energy to add SEO to your brand. But staying consistent and continually adding more to your website will increase website traffic and your chance of being ranked high in Google search results.
5 Responses
Your post touched on a true misconception of SEO. Prior to taking this course, I had not seen how easy it is to apply SEO strategies and viewed it as being in a way “high tech.” Although, like you said, SEO can be practiced through simply making sure your information matches what your business is about, which is such an easy place to start! Getting started with SEO is definitely easier than I first thought. Your post did a great job of sharing some simple techniques one could use.
Hi Gianna!
I agree SEO can seem overwhelming or, as you mentioned expensive, but all advertising/marketing is an investment, really. SEO is an industry that not a ton of businesses are in on at the moment but is actually super effective for being discovered, especially if there’s not a lot of competition. Therefore, it could really be a leg up for anyone, making it an investment worth going after.
I enjoyed reading your post! There are a lot of things that can be overlooked when it comes to SEO. It really is an investment on your website. When you learn the way that the algorithm works you can learn how to improve your website and make it stronger and better.
Great points! SEO doesn’t have to be complicated. I agree that consistency and clear messaging can really help improve rankings and connect with customers.
I agree, SEO may seem intimidating but there are manageable steps you can take in order to make a huge difference in your site.