Today I found myself wondering why my LinkedIn account appears above every other site on Google’s SERP (Search Engine Result Page). As someone with a very common name, one of my missions in life is to ensure that when “Abby Hagen” is searched in Google that the person that comes up is me, whether it […]
SEO and social media are often seen as two separate things, but they actually work together more than people realize. While your social media may not be directly contributing to your Google rankings, it certainly helps drive traffic in many indirect ways. These are a few ways social media can help with SEO. In my […]
According to David Merman Scott, “Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” Newsjacking is an effective technique that helps to inform viewers of important national and global events happening currently. There are three steps […]