The single most talked about topic in the past few years has to do with artificial intelligence. Is it going to take over the world? Am I going to lose my job? Is this the death of education? It is questions like these that made me write this blog post. I wanted to talk about whether or not human content still trumps AI in the realm of SEO (at this point). I believe human thought and action is still superior to artificial intelligence.
In class, we discussed the acronym EEAT: Experience, Expertise, Authority, Trust. One of the main points of SEO is its ability to be user focused. In order to be user focused, one must have been a user in the first place. High quality Search Engine Optimizers are always looking for pain points that they can then try to remedy. For example, a quote like “I hate when the MyGCC page kicks me out for no reason” would be a pain point that must be experienced in order to be fixed. ChatGPT and other Large Language Models (LLMs) have not experienced this. They can try to recreate experiences related to SEO, but it will not be at all empathetic. AIs also lack originality. At this point, they can only pull from existing online resources and piece together “new” information. Whereas, humans can literally invent a completely new idea or product with no previous exposure. This means we can also invent new solutions to search problems that AIs may not be able to.
However, LLMs like ChatGPT are incredibly efficient. They give amazing answers to difficult questions in just a few seconds. So, The best SEO managers would be wise to use it as a speedy tool for quick answers, but not at the cost of quality, creative work put into whatever project they are working on.
One Response
This is a super interesting post. Being an actual user is important to truly understand what the viewpoints of a user. AI is good in many aspects but does not have the ability to replicate an actual user. I like how you incorporate the topic we learned in class to this post.