As discussed in class, error pages can be something overlooked or forgotten in the formation of a website and its content. As an example, myGCC has done a poor job of this and redirects users all the time when an error occurrs. A typical example of an error page is a 404. Typically, 404 error […]
The existence of SEO can be divided into Seven different Eras, starting in 1990 and evolving exponentially to the present day. This post will explain each era and the dominant SEO tactics of each era. At this point in history, early “webmasters” experimented blindly on the internet. SEO did not even exist as a term […]
“Everyone needs a homeboy.” – Tommy Oswald How does someone start a cafe at 18? Look at Tommy Oswald, the (now) 19 year old cafe owner of homeboy. The cafe is a hole-in-the wall place in Adelaide, Australia that grew a large following on social media. His business flourished so much that he was able […]
When working on SEO, it takes time to see the results. If SEO takes time and the results are gradual, how can we know that our strategy is effective? The best answer: analytics. As we already know, SEO takes time, so its best to compare changes over about a month. Using monthly metrics, these are […]
Error pages are always a pain when on the SERP. It makes the site less trustworthy. The user won’t know the real reason for the error, so whether it was from a deleted page, or in the link itself, it all comes across the same way: unauthoritative. One common type is called 404 Errors, which […]
When you think about a popular brand or service, for example an insurance company, the first thing that comes to mind might be their theme song. Anything from an insurance company to medicine to pet food, it seems like everything has a jingle these days. Often an entire brand is defined by its theme song, […]
The past few days of class have consisted of ways Grove City could improve its main website. Multiple student groups presented ideas for ways the college could improve its website. This raises an important question: How can a college use SEO to attract students? I would suggest that it would be actually quite easy to […]
In the athletic clothing and sporting equipment industries, many brands compete to drive the most traffic to their websites, increase purchases, and rank highly on the search engine results page. One brand who constantly dominates this field is Nike. The company utilizes mobile optimization, local search engine optimization, and creating cutting edge content. The first […]