Throughout this class, I have learned that SEO is much more than just adding keywords to a website. SEO is about helping search engines and users understand a website clearly. A successful website needs useful content, strong organization, technical accuracy, and a good user experience. One of the biggest things I learned is that SEO […]
SEO is not only about writing content and earning links. It also involves measuring performance and making sure search engines can access your website. Three important tools for this are Google Search Console, XML sitemaps, and Google Analytics. Google Search Console helps website owners understand how their site performs in Google Search. It can show […]
Structured data is information on a website that is organized in a clear format so SEs can understand it more easily. While normal website content is written for people, structured data helps explain that content to SEs in a more direct way. For example, a webpage might list a business name, hours, services, reviews, prices, […]
PageRank is one of the original ideas behind how Google ranked websites. It was created by Larry Page and Sergey Brin (the founders of Google) while they were at Stanford. The basic idea was that links could be used to measure the authority and trustworthiness of a website. PageRank works by looking at both the […]
When people think of SEO, they usually think about search keywords, titles, and written content. While those things are important, links are a huge factor that help SEs understand whether a website is trustworthy and useful. A link is a connection between websites. When another website links to your site, it can act almost like […]