Search engine optimization is the process of improving a website so it can appear higher in search engine results when people search for information online.
It is very important for students to learn about and understand search engine optimization. In college, it is important for marketing, business, entrepreneurship, and computer studies. In future careers students will need to understand how SEO impacts their ventures and use the skills they sharpened through blogs, projects, and website building.
Students are already using google to search and things probably every day. Students use google for homework assignments, information, sources, and just everyday searches. Search engines like google work hard to show people the most helpful results. It is the search engine’s goal to provide the best answer the fastest and most conveniently.
Search Engine Optimization is when we use those algorithms to our advantage. When you build your site to fit specific keywords your page is much more likely to be placed higher in search results.
Keywords are a vital part of SEO; students use keywords every time they search online. Think of “near me”, “cheap”, or “easy to understand” as examples of key phrases students might use in their searches.
Clear and specific keywords and phrases helps the algorithms find your page and link it to your target audience. And as a consumer key words and phrases are also important to find specifically what you are looking for.
SEO does not need to be complicated. Often using clear and simple key phrases is the most effective. Search engines normally prefer content that answers questions directly and effectively. Organized information and paragraphs help both readers and search engines.
Search engine optimization is an important skill for students to have and a strong understanding of it can reap many benefits.
3 Responses
This is really interesting, Grace! Thanks for sharing! I really agree! SEO impacts people everywhere from students to in business to the average person searching.
I like you made this applicable to students. The search examples are a good way to illustrate what you mean. Nice job!
I like that you emphasized how search engine optimization doesn’t have to be complicated and anyone can use it to their advantage. This makes it such an encouraging way to promote a business or company.