Google search engines rank pages on things such as high quality content, relevance, and context. Seo has revolved from the old days of keyword stuffing and forcing random words to be in the content. Where now it’s good to have keywords but have them strategically in places that make sense, do not force them. Remember you content is for people over search engines. Place the keywords in the right places. In laces such as H1, H2, and H3 tags, because Google reads title tags. Use keywords where it makes sense but be careful not to overuse them, because that can and will negatively affect your page. Update image alt tags so that they include keywords. Include keywords within the url. Different factors that help you improve your SEO ranking include having high quality content. You can have high quality content by making fresh new pages and articles that are practical and relevant. Having a website that is very mobile friends helps when trying to improve your SEO not just 99% working website but 100%. Having a lot of linking. This is a big one that we often talk about in class often. It is important to have meta tags, and alt tags these can significantly improve your search engine optimization. Somethings that should be done in the early stages of SEO and website building is looking up specific keywords and have keyword targeting. A lot of people say that you need to have a lot of keywords on your main page, but it is important not to keyword stuff like I talked about earlier in this blog post. Theres different levels of keyword searches such as early stage research an example of this is “How to wash dishes.” Mid-Stage search would be “best dishwasher with a delayed start on control panel.” Then a late-stage search: “Buy (brand name) dishwasher.” These can all help you in the process of Keyword research.
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