Using Photos for SEO

Search engine optimization includes a wide variety of things and tools to make a page rank higher in the search engine results page (SERP), tools like keywords, linking, and rich content are so important to optimizing a page. However, one of the more overlooked pieces of search engine optimization is the use of images. Images are a great way to get users engaged in the site and helps them visualize the products or services a site offers. Visuals are also just a great way to get users interested and continuing to look at the site. Here are some valuable tips for using images to better your site’s content and SEO.

1. Original Images – Unique and original images are so important because they create a sense of individuality for the site/company. They are also helpful because users tend to remember original and unique images more than generic images that they’ve seen before. So, this is a great way to stand out in the minds of consumers.
2. Use Descriptive Alt Text/Tags for Images – Alt text is great for images because it appears when users can’t see the images on the site for whatever reason. This is a great way to describe what you’re meaning to display on your site so people can still understand and see some of the keywords you’re targeting.
3. Prioritize Image Quality and Speed – This is such a key element to using pictures, because people tend to be drawn in by high-quality images that are relevant and eye-catching. These types of images will keep users engaged and interested in your site. Also, the speed is so important because users tend to disengage when there are unloaded elements on the page.

These are great ways to utilize images to the best of your ability and to capture the interest of new users while also continuing to engage previous users.