When you think about a popular brand or service, for example an insurance company, the first thing that comes to mind might be their theme song. Anything from an insurance company to medicine to pet food, it seems like everything has a jingle these days. Often an entire brand is defined by its theme song, or it causes their ad to go viral, think the iconic Folgers Christmas commercial (https://youtu.be/S7LXSQ85jpw?si=nx1K2Z9-bpXkU67o).
Semrush is an incredibly valuable tool for SEO that isn’t nearly as well known as it could be. SEO is a huge field that touches a wide variety of careers. Just think, if Semrush invested in a theme song to advertise and highlight their helpful features could give Semrush a huge advantage. Now I personally don’t have the musical talent to write a catchy jingle, so I asked my close personal friend ChatGPT for some help:
“You were guessing, now you’re leveling up,
Type a keyword, yeah, it’s giving results,
Check your rankings, watch them climbing so fast,
All that data got you way outclassed.
Oh, want clicks? yeah, I got those,
Competitor moves? yeah, I clock those,
One dashboard, everything you need,
Semrush got you in the lead.
No stress, no rush,
Just log in—hello, Semrush,
Big wins, no fuss,
That’s the power of Semrush.”
-ChatGPT
Now image this jingle to the theme of Sabrina Carpender’s song Manchild. Lots of popular ads and jingles use the tune of a trending song. My favorite example of a brand using a popular song for their jingle: the power of 1 2 3 Trelegy commercials that parody the song ABC by The Jackson 5 (https://youtu.be/oiea9BqoSVA?si=g2ty2ibgQQEe7MhI).
I personally have never seen any sort of advertisement for Semrush, and I think it’s a great program that offers many amazing tools for people working in SEO. The Semrush for Education program that we have access to in class is a great resource that I think more schools would take advantage of if Semrush engaged in more advertisements, especially by creating a theme song.
3 Responses
This is actually incredible. I think it is super important for businesses especially SEMRush, who specializes in SEO and marketing, to do a jingle or catchy song to gain the attention of their customers. It would really up their game. Great work!
Grace, this is an awesome idea! This would definitely catch my attention, especially as a YouTube or Spotify ad.
This is so fun Grace! You are so right, Semrush has so many great tools and is so beneficial! I really like how you are looking to provide content to improve the seo of a site made for seo!