Website accessibility is rarely discussed when it comes to SEO. Accessibility is not directly used as a ranking factor for SEO. However, better accessibility improves your user’s experience. In turn, a better experience improves your site’s performance and, by extension, search performance. Why Make a Website Accessible? Accessible websites perform better than non-accessible sites because […]
For this post I decided to dive a little bit into the way one of my professors as someone with no SEO experience uses the same quality signals that Google uses to assess websites. In my SCIC 201 class Dr. Wagner requires us to write several form posts much like this one, on various scientific […]
Things that I enjoy: I like the fact that the signup was at the top. The purpose of the page was to be a sign-up page. But this is not very helpful for future parents of students that want to search for academic resources at Grove City. The “Peer Pathway” logo at the top is […]
In marketing, there are many different approaches you can take. Two common practices are white hat seo and black hat seo. This is something that has been covered in most, if not all, marketing classes here at Grove City College. White Hat Search Engine Optimization is a good form of marketing. This approach focuses on […]
A hidden gem of the Search Engine Optimization (SEO) world is alt text. It is often not talked about because it is not seen on websites (I mean, that is the whole point). Maybe you have heard people say that images are one of the best ways to get people to use your website, but, […]
In class, we were given the task to create content that could be optimized and that would demonstrate SEO strategies that we have learned in class in relation to the Grove City College website. The website is out-of-date and not truly answering student pain. My group explored the majors and degrees page. We worked to […]
As one of the world’s leading pharmaceutical companies, Eli Lilly relies heavily on clinical trials to test the safety and effectiveness of new drugs. These trials are essential to drug development, but one of the biggest challenges pharmaceutical companies face is recruiting qualified and diverse participants efficiently. In today’s digital-first environment, search engine optimization (SEO) plays […]
Military recruiting faces a growing challenge in the digital age. As fewer young Americans meet eligibility requirements and interest in enlistment declines, recruiting commands must adapt how they reach potential candidates. One of the most effective tools available is search engine optimization (SEO). By using SEO strategically, military recruiting organizations can increase visibility, correct misconceptions, […]
For today’s prospective students, the college search almost always begins online. Before campus tours, brochures, or meetings with admissions counselors, students and their families are turning to Google to explore their options. This shift has made search engine optimization (SEO) an essential tool for college admissions offices looking to attract, inform, and convert future students. […]