13 Link Earning Tactics

Approaching link earning can be a challenging SEO process. Here are 13 ways that you can earn links that we discussed in class:

1. Create original content assets that will be shared. Media, such as photos, videos, or graphics are a great way to do this. As long as you are creating value for your users, you will be set. 
2. Conduct interesting interviews and podcasts. You should aim to create unique and authoritative content. 
3. Long-tail contentment distribution. This means that you should be more specific in your content topics. 
4. Provide testimonials for a more authoritative site. This will get your name out there and show that you understand the topic. 
5. Share/repost viral content from social media. Put your own spin on it!
6. Reverse engineer competition’s links. Find broken links in directories that you can replace. Are there any links that your competition has that you don’t?
7. Use paid promo to boost your discovery. Use your original content for this. 
8. Use forums. Find and answer relevant topics. This can show your audience that you care about them. 
9. Increase your use of video media. This is engaging and informative for your audience. 
10. Find unlinked brand mentions. Requested the website that mentions you to provide a link, if they seem to be a good source. 
11. Link reclamation with SEMrush. Find broken links to your website and fix them as soon as possible. You can use the SEMrush backlink audit for this. 
12. Broken link building. Find broken links on other websites and request to replace with yours or create better content than your competitors with broken links on the same topic. Take advantage of this!
13. Create great content and promote on social media. This is the best link earning tactic. Your content needs to be unique, grab attention, and fill in gaps in the market.