Evan Addams gave a good outline of the 5 different main kinds of salespeople, and their advantages and disadvantages. There are the hard-workers, the lone wolves, the relationship builders, the challengers, and the problem solvers. Here are the main points that go along with each type of salespeople:
- The Hard Worker
- Doesn’t give up easily
- Self-motivated
- Interested in feedback/personal development
- Show up early, stay up late, extra effort
- Bursts through brick walls instead of going around or building doors
- The Lone Wolf
- Deeply self-confident
- Follows the instincts instead of the rigid sales process
- Avoids limitation
- Often brings in big wins and are indispensable to the company
- Not loved by many, but they don’t care, they are on a mission
- The Relationship Builder
- Causes strong relationships and advocates across customer base
- Generous with their time and ensure customer needs are met
- The most beloved sales person by a client
- Could get too concerned with the relationship to not make a sale
- The Challenger
- Have a deep understanding on a client’s business, with a habit of pushing the client to think differently about how to solve a problem
- The consultant who sells his expertise, product, and partnership, as opposed to selling a low price or commodity selection
- Don’t limit Challenging mentality to clients, but even push back against internal practices, managers, and status quo
- Differentiate themselves by helping the client figure out the best solution, as opposed to giving the client whatever they ask for
- The Problem Solver
I would definitely say that I am a relationship builder and try to be hard worker as it explains. I really enjoyed Evan Adams speaking about all of this and am excited to hear more from him.
These personality categories reminded me a lot of the Myers-Briggs test. I wonder if they’re related at all?