6 Steps to Sell Online Well

Ever since COVID-19, we’ve seen many people pivot towards becoming an entrepreneur. As more and more people begin to run an Etsy or Shopify store, James Parsons explains why content marketing is a key part to selling for your business. He provides the public with 6 essential tips he thinks everyone should keep in mind when selling products online.

1. Be informative, not sales-oriented

Discuss the benefits of your product or service, explain how to use it and use words/pictures to influence your reader. Then let them make the decision. “If you have to resort to misinformation to sell your products, you’re in the wrong niche.”

2. Don’t be annoying

Almost every site you visit, there seems to always be buttons on the side, pop-up pictures and videos, or chirps from live chats. This distracts the audience, and from my experience, makes it quite frustrating.

3. Use tasteful CTAs

Parsons explains that the two most useful call-to-actions are a top bar and side bar. They are easy to see, especially if it’s a sticky bar, and useful to promote anything you like.

4. Keep your navigation accessible

Like mentioned before, allowing the top bar to be sticky, it will scroll down with the user. This helps the user to maximize its available opportunity and to browse more.

5. Give your reader something to do next

Test what call to action items engage most reader activity. Some examples are adding in other links, asking them to comment, etc.

6. Collect emails

Your business isn’t all or nothing, (customer buys or doesn’t buy). By collecting user information, with permission of course, you can reach your customers with engagement and bring them back again.

I think Parsons has given his readers a few great tips to bring their business into the online world of selling. Personally, I think a websites brand, colors, design, and its layout is also really important for selling online to your target market. You don’t want a website for teenage girls to be dull and boring. Since we live in such a technologically advanced society, it is definitely important to bring businesses into content marketing because it will broaden their opportunity to sell all around the country!