During a lecture in Sales in the Startup, Professor Sweet mentioned the idea of “spilling your candy all over the floor,” meaning the salesperson would invite the client for a meal and immediately lay out their plans of what the sale should look like before they’ve even go their drinks. Professor Sweet then continues to show a clip from the Office, where Jan does exactly this and Michael has to interject to establish a friendship with the client. I’ve seen this happen many times before, especially at a place like a food market where I live where everyone’s trying to desperately get your business by advertising their “GMO free foods” and “Made in the USA” products. While that’s great and all, I’m not going to buy from them because I don’t want to hear all that stuff. I’d rather hear about how good the food is going to taste at the dinner table, or how that the food is from Birmingham, AL, or how they donate their proceeds to good causes. I want vendors to be able to connect with me personally instead of using statistics to back up how good their food is. On Thanksgiving day, do I want to tell my parents that the food I’m cooking is “GMO free?” No, they want to hear if it’s gonna be good and it won’t upset anyone’s stomach. That’s what’s important to me, and I think that’s lost on the food industry a bit with all the keto, fiber, and GMO buzz, because it really takes the life out of food and I really don’t know anyone who wants that. I want to be able to cook something that I don’t have to cite FDA regulations to show that it’s good or not, because that just doesn’t matter to me when the family is all gathered around for dinner.
Great Post! I think that it is very vital and important to not ‘spill your candy all over the floor.’ It too think that it can have negative effects. I think that the reason we are so inclined to is because (I think) we have a natural inclination to just talk about stuff, but it is good for us to just stop talking.
I really enjoyed your post! I do agree with your point on how the food industry really focusses to much on the labels and stats rather than how it makes the customers fail. I also think this was a great thing to talk about more on.