One conversation Professor Sweet had taught was the idea of framing the sell towards someone who would actually care. A lot of the commercials I see on TV are trying to sell me as product that doesn’t apply to me (like getting me to sell my 40-year-old) life insurance, and I immediately go on my phone or something to pass the time. But then there might be a commercial for a new car that my parents or I have been wanting and I watch the commercial for that instead of looking at my phone. This illustrates the idea that when you sell something, you need to focused on solving the problem but also tailoring the solution to the customer in a way that regardless if you make the sale, someone has a problem of theirs fixed. An example of this was later in the class, a guy in the class was called on for an example on selling pesticides, but he went to early into telling the customer what all he has to sell, frightening the customer off. He would tell her about all the different bugs and family-safe chemicals used for his pest control, but when you’re doing the door-to-door equivalent of cold calling, you can’t rush into the sale blindly and expecting the customer to be all ears for the solution. I can incorporate this myself because I can see myself having a tendency to do this when I’m trying to sell my parents on something. 99 percent of the time, I’m able to convince them of something by just starting off with how it could benefit them because I’m most likely using a car they own or the stuff that I have in my possession that they bought. Things like that help the customer be endeared to whatever it is you’re trying to sell them on, and hopefully that’ll strengthen the relationship.