As a sales assosicate sometimes expressing your own situations that have happened can go one of two ways. The conversation can either be put back into the hands of the customer where you loose control of the conversation, or it can be usefull where you use it to express other ideas or options to people who may not understand you vision on what there looking for.
First person initiatives in sales almost shows you’re trying to one up someone in sales talk, by providing background of what other people have doen may create new considerations for someone in order to maybe add there own Seagal’s to there painting. Using incidents that may have happened to other people to provide reliable information for the buyer to understand helps tremendously , while on the other hand it also shows a sense of openess with the client to build a further relationship and trust for the future. Other positives that come from this can represent pressure reduction These stories can reduce the pressure on the prospect. Instead of feeling like they are being directly sold to, they hear about someone else’s experience, which can make the conversation feel more relaxed and less confrontational. Third-person stories can vividly illustrate the benefits and outcomes of using your product or service. They can highlight real-world applications and results, making it easier for the prospect to visualize how they might benefit for them as well. And finally, By sharing how other customers overcame similar objections or challenges, you can address potential concerns indirectly and demonstrate how your product or service can resolve them.
In conclusion, using third-person stories in sales conversations is very effective. They build trust, reduce pressure, and show real-world benefits. Sharing other customers’ experiences helps address concerns and makes the conversation more relaxed. This approach fosters openness and strengthens relationships with clients, making it easier for them to see how they might benefit from your product or service.
RMcIlwain