So, What Do You Do?

In this riveting episode of “SalesTales 9000” we discuss that delightful exchange known as ‘conversation starters.’

So many times, I have been engaged in a conversation with “what do you do?” at networking events. Admittedly, I myself often began exchanges like this. Heads up: they end up wrought with awkwardness that neither party can locate the source of. Maybe I’m just socially awkward? Maybe this exchange just wasn’t meant to happen between us? Neither.

The answer was cleverly hidden – this easy go-to conversation starter is simply ineffective (which makes one wonder why it’s so prevalent). It begins an awkward, nerve-racking exchange on who is more important, who is the bigger man. It is nearly impossible to keep this conversation balanced – it’s two people pitching at one another.

Conveniently enough, there are easy ways to elicit the same information with less than half the awkwardness! For example, “where are you from” delights the recipient and still leads to valid information and a warm connection.

Consider yourself warned, folks: 99%of people don’t realize how much “what do you do?” sucks. All you must do is prepare your yourself for this line of questioning! Think it through and develop a brief 15-second answer. But, don’t focus on WHAT you do! Nobody cares…not even your mother. They care about WHY you do it! Instead of “I mop floors at the local laundromat,” which will put prospects to sleep, try this: “My mama deserves a better way of life, and I’m able to give her that by mopping floors at the local laundromat.” This hook could snag even the fattest, most succulent fish known to man.

What’re you waiting for? Get out there and practice your conversation skills! Kids still do that these days, right?