As college students, most of us have enjoyed the benefits of Apple Music, Youtube, Spotify, or Pandora. We listen to music while studying, walking to class, or ignoring rude roommates. Music is very engraved into our culture, especially among the younger generations. I believe that there is a direct relationship between the Music Industry and Sales, and it is so masterfully done we usually don’t think about it.
When buying or downloading a song, we rarely think: “If I spend $1.29 for this song, and I listen to it every day for a year, it’s utility is a fair trade off for the price.” Artists don’t pitch their music that way. If they did, we would likely become very apathetic to the world of music. Artists sell their work in a better way, they perfectly navigate pain points that human beings share, and make a profit off of it. Whether it is a love song, a fun pop jam, or a classic rock piece, Artists take their emotions and experiences and craft it in a way that is relatable. We like music that sets the mood, reminds us of a fond memory, or perfectly describes our emotions at the current moment. The music industry sells to us by pitching pain points, and makes tons of money off of storytelling.
BoweryJE22
This was cool for me to read. My brother is actually a musician and does a lot with Spotify and has been to the headquarters multiple times. Spotify has helped him a lot with spreading his music out to people, helping him get about a million monthly listeners. I also agree with the music industry making money off story telling.
This is a very interesting perspective on selling. It is true musicians use a lot of storytelling and sales tactics to attract listeners. Thanks for putting this into words!
Wonderful read! Great to see such an alternative take on music sales. I’m sure i’ll be thinking of this the next time I pop open Spotify 🙂