When it comes to entrepreneurship sales is an important concept. When it comes to startups, sales is a vital concept. In the beginning phases of a company, sales is crucial to survival. Without sales, there will be no customers, and with no customers a startup will have no revenue to keep their company up and running. At this point in a company, entrepreneurs need to get good at selling and they need to fight for the sale. The most compelling way to do this is to sell your company’s story.
A startups story has more effect on their sales than most people may realize. By telling the story of your company, you can appeal to emotion within your customers and can also find more ways for them to relate to you and your company. In doing this, you are selling them more than just a product or service. This may give the customer a way to connect with you, which can give you an edge on your competition. If you can build the mission or story of your company and build your brand, people will be more likely to buy in and want to be a part of it. Storytelling is key in sales. It adds depth to your company.
When selling your company’s story, you do not want to “hit people over the head” with it. You want to casually bring it up in conversation. Bring up snippets of your story, and why you are so invested in it. People want to buy from people, not robots. Simply conversing with your customers and allowing this come up in casual conversation can make this experience more personal. So when you head into a sales situation, don’t just sell your product, sell your story!
BoweryJE22
I like this storytelling idea of a way in selling your company. The easy part about storytelling, in relation to your company, is that you don’t have to be a Dr. Seuss of storytelling. You just have to know the story of your company, what inspired it, and where you want to be. It shouldn’t be difficult but natural because it’s the truth behind your company.
Couldn’t agree more! It’s pretty hard to become attached to a product alone, especially when you don’t experience a pain for it. But I have, on multiple occasions, bought products after falling in love with the company story!